Farmers Insurance Review 2026
A complete, unbiased guide to Farmers Insurance's financial products and services.
JumpSteps rates Farmers Insurance 8.8 out of 10 based on an independent expert review of the brand, ratings from other trusted review sites, its actual products and terms, and safety signals like financial-strength ratings and regulatory standing. Farmers Insurance is a national property-casualty and life insurer founded in 1928 and headquartered in Woodland Hills, California, serving approximately 19 million policies across more than 40 states through roughly 48,000 exclusive and independent agents. JumpSteps finds Farmers Insurance strongest for homeowners and auto policyholders who want broad bundling discounts and dedicated local-agent service, particularly multi-policy households seeking consolidated coverage. Farmers Insurance is a weaker fit for cost-sensitive shoppers, as its premiums frequently run higher than GEICO and Progressive on equivalent auto coverage with fewer digital self-service options. JumpSteps rates every brand on fit rather than advertiser payouts, and can match Farmers Insurance's products to a user's specific goals to show how well Farmers Insurance fits them.
| Full Legal Name | Farmers Group, Inc. |
| Founded | 1928 |
| Headquarters | Woodland Hills, CA |
| FDIC Insured | No |
| SIPC Member | No |
| BBB Rating | A+ |
| AM Best Rating | A |
| J.D. Power Score | 809 |
| Industries / Products | Insurance |
| Data Last Verified | July 13, 2026 |
Farmers Insurance is a full-line carrier writing auto, homeowners, renters, life, business, and specialty coverage across more than 40 states through approximately 48,000 agents operating under a hybrid direct-and-agent distribution model. The company holds an AM Best financial-strength rating of A (Excellent), confirming it meets obligations to policyholders under stressed conditions, and it carries an A+ rating from the Better Business Bureau. Farmers' J.D. Power score of 809 in the Auto Insurance Customer Satisfaction Study places it near the industry average of roughly 810, trailing top performers such as USAA and Amica by a meaningful margin. Multi-policy bundling is a core value proposition, with the company advertising discounts of up to 20 percent when pairing auto and homeowners policies. WalletHub's notably lower consumer rating reflects recurring premium-increase complaints, which modestly offset otherwise solid institutional grades.
- Auto
- Homeowners
- Renters
- Life (Term, Whole, Universal)
- Business Owners Policy
- Commercial Auto
- Umbrella
- Motorcycle
- Boat
- Pet
- Travel
- Phone (24/7)
- Mobile App
- Online Portal
Farmers Insurance offers claims reporting through three channels: a 24/7 phone line, the Farmers mobile app, and online at farmers.com — placing it on par with Allstate and State Farm for channel availability. The company's proprietary Claims Genius platform uses aerial imagery and algorithmic damage assessment to accelerate homeowners claims without requiring an in-person adjuster visit on qualifying losses, a capability State Farm and Liberty Mutual also deploy but GEICO applies less broadly to property claims. Farmers' J.D. Power Auto Claims Satisfaction score has historically tracked near the segment average, and the company has not earned a J.D. Power Claims award in recent study cycles, unlike Amica, which consistently ranks first. Policyholders in western states have reported longer-than-average cycle times for wildfire-related homeowners claims, reflecting industrywide capacity constraints in high-catastrophe zones. Same-day rental authorization is available on comprehensive and collision claims when a rental endorsement is active on the policy.
Farmers Insurance premiums for standard auto coverage average approximately 10 to 15 percent above the national median according to rate analyses published by NerdWallet and Bankrate, making it more expensive than GEICO and Progressive on equivalent liability and comprehensive profiles for drivers with clean records. The gap narrows substantially for multi-policy households: Farmers advertises a combined auto-plus-homeowners discount reaching up to 20 percent, and stacking additional products such as umbrella or life can produce further savings. Farmers offers a Signal telematics program that rewards safe driving with discounts of up to 15 percent at renewal, comparable to Allstate's Drivewise but trailing Progressive's Snapshot, which can reduce premiums by up to 30 percent for the safest drivers. Forbes rates Farmers 4.2 out of 5 and NerdWallet 4.6 out of 5, with both citing bundling value as the primary positive offset to above-average base rates. Renters insurance starts at approximately $15 per month, competitive with State Farm and Allstate on entry-level renters pricing.
Farmers Insurance holds an AM Best financial-strength rating of A (Excellent), the third-highest tier on AM Best's scale, indicating the company has a strong ability to meet ongoing insurance obligations. An A rating places Farmers in the same tier as Nationwide and Travelers, below the A+ (Superior) rating held by USAA and Chubb, and well above the B++ (Good) ratings found at some regional and surplus-lines carriers. AM Best assigns this grade after evaluating balance sheet strength, operating performance, and enterprise risk management; an A rating means AM Best expects Farmers to remain solvent and pay claims even under moderately severe catastrophe scenarios. Farmers' parent, Farmers Group, Inc., operates under a unique structure in which the underwriting entities are owned by Zurich Insurance Group, a Swiss insurer rated AA- by S&P, providing an additional layer of reinsurance and capital support not available at purely domestic carriers such as Erie or Auto-Owners.
✓ Best For
- Homeowners who want to bundle auto, home, and umbrella coverage under one carrier and access a dedicated local agent for policy changes and claims guidance.
- Multi-vehicle households with clean driving records who can maximize Farmers' multi-policy discounts of up to 20 percent across combined auto and property lines.
- Small-business owners seeking a single carrier for commercial auto, general liability, and business-owners policy coverage with in-person agent support.
- Life insurance shoppers who want term, whole, and universal life options quoted alongside their existing property-casualty policies without switching carriers.
✗ Look Elsewhere If
- Budget-focused drivers with a single auto policy and no homeowners need, who are likely to find lower premiums at GEICO or Progressive on equivalent liability and comprehensive coverage.
- Consumers in states where Farmers does not write policies or where its agent network is sparse, limiting access to in-person service that is central to the brand's model.
- Highly digital-native customers who prefer fully self-service policy management and real-time chat support, areas where Lemonade and Root Insurance offer a more app-centric experience.
- Drivers with DUI convictions or multiple at-fault accidents seeking the most competitive high-risk rates, where Progressive's non-standard underwriting typically produces better outcomes than Farmers.
Farmers Insurance earns strong institutional credibility — an AM Best A (Excellent) rating, an A+ from the BBB, and a NerdWallet score of 4.6 out of 5 — supported by broad product depth spanning auto, home, life, and commercial lines and a genuine multi-policy discount structure reaching up to 20 percent. Those strengths are partially offset by J.D. Power auto satisfaction near the industry average rather than above it, above-median base premiums on standalone auto policies, and a WalletHub consumer rating of 2.9 reflecting complaint volume around price increases. Farmers Insurance is a strong fit for homeowners seeking bundled, agent-guided coverage. Consumers prioritizing the lowest standalone auto premium should compare GEICO and Progressive before committing.
JumpSteps ratings are designed to save you time. They combine our editorial analysis with consensus ratings from leading consumer finance publications, verified product details like account types and fees, and verified institutional trust signals such as regulatory memberships and third-party ratings.
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This rating reflects publicly available information as of 2026-07-24 and has been verified by a brand representative.